VirginPulse

Marketing Operations Specialist

Job Locations US-RI-Providence | US-RI-Providence | US-Remote
Job ID
2020-1342
Category
Marketing
Posted Date
1 month ago(10/23/2020 12:30 PM)
Type
Regular Full-Time

Overview

Who is Virgin Pulse?

Virgin Pulse, founded as part of Sir Richard Branson’s famed Virgin Group, helps organizations build employee health and wellbeing into the DNA of their corporate cultures. As the only company to deliver a powerful, mobile-first digital platform infused with live services, including coaching and biometric screenings, Virgin Pulse’s takes a high-tech-meets-high-touch-approach to engage employees in improving across all aspects of their health and wellbeing, every day – from prevention and building a healthy lifestyle to condition and disease management to condition reversal, all while engaging users daily in building and sustaining healthy habits and behaviors. A global leader in health and wellbeing, Virgin Pulse is committed to helping change lives and businesses around the world for good so that people and organizations can thrive, together. Today, more than 3100 organizations across the globe are using Virgin Pulse’s solutions to improve health, employee wellbeing and engagement, reduce costs and create strong workplace cultures. 

Who are our employees? 

At Virgin Pulse we’re passionate about changing lives for good. We want to make a difference in the world by helping people be healthy so they can perform at their best, every day, at work and home. Our award-winning solutions support leading employers in improving and simplifying the employee health and wellbeing journey and engaging people in all aspects of their health. But our world-class products and programs are nothing without our people – the employees who design, build, promote, sell, test and perfect the latest innovations in workplace health and wellbeing. Our people are our top priority and we invest in their health and happiness. At Virgin Pulse, we have so much more than a strong, supportive company culture – have a shared vision for a healthier, happier world.

 

Virgin Pulse values and celebrates diversity and is committed to creating an inclusive environment for all employees. We believe creating teams made up of individuals with various backgrounds, experiences, and perspectives, inspires innovation, collaboration, and challenges us to produce better solutions. As a global employer, we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. 

Responsibilities

Who You Are

Your superpowers include communication, technology, reporting, and analysis. You bring all of these to the table to support day-to-day marketing operations responsibilities related to systems integration, maintenance, and optimization of full MarTech stack including: marketing automation, sales automation, CRM, intent monitoring, contact acquisition, and reporting technologies ... with the end goal of driving more revenue from marketing investments.

 

Responsibilities:

  • Tracks marketing campaign performance (pipeline, opportunities, and responders) against forecast and escalates potential market segment opportunities or misses to stakeholders
  • Tracks, researches, recommends new marketing operations solutions including leverage existing technology stack in novel ways and adding technology.
  • Produces, socializes and troubleshoots marketing performance reports
  • Supports data needs for the marketing team including reporting, lead uploads, data entry standardization, data segmentation and list pulls
  • Maintains process documentation standards and templates for marketing processes
  • Serves as the technology administrator for key marketing technologies, ensuring technology adoption by its intended users, user training, and user logs for onboarding and maintenance
  • Maintains the marketing technology stack inventory and provider listing; this includes provider names, renewal dates, users, uses and costs
  • Maintains provider relationships for renewals
  • Schedules cross-functional internal meetings and reviews when needed with meeting agendas, and ensures participants know their roles in delivering a successful marketing review

Organizational Partners

You’ll be working with partners from:

  • All marketing functions including demand, ABM, field marketing, creative, content
  • Sales/revenue operations
  • IT
  • Finance/Procurement

Qualifications

What You Bring to The Team

Technologies

You are intimately familiar with:

  • Marketing automation platforms (MAPs), HubSpot preferred
  • Sales force automation (SFA) systems, Salesforce preferred
  • Intent monitoring systems
  • Contact acquisition systems
  • Workflow automation
  • Business intelligence (BI) tools

Education

  • Bachelor’s degree or comparable experience
  • Background/ Experience
  • One to five years of marketing experience, ideally in an operations role
  • Experience with lead management process execution and monitoring, particularly in the area of SLAs
  • Experience serving, collaborating with and influencing stakeholders with no direct reporting relationship
  • Marketing reporting using data from MAPs, SFA systems, web analytics, finance systems and BI tools
  • Experience in sales or partnering with sales desirable
  • Demand marketing/field marketing experience desirable
  • Project management experience, including the rollout of related applications (e.g. MAP, MRM, SFA system) to sales and marketing audiences, is desirable

Skills

  • Ability to work with diverse skill sets, cultures, and backgrounds (from technical to strategic resources) and ease with navigating communication across multiple functions
  • Ability to translate business objectives into technology requirements
  • Strong communication skills and ability to adapt to audience needs
  • Ability to translate quantitative data into actionable recommendations
  • Financial management and budget tracking
  • Project management
  • Collaborative
  • Analytical thinker with a natural curiosity
  • Goal oriented
  • Excellent attention to detail
  • Business acumen
  • Comfortable working with senior leaders
  • Comfortable working under tight deadlines
  • Able to organize to solve problems and meet goals with limited resources

Why work here? 

We believe a career should provide competitive pay and benefits, a collaborative and supportive work environment, strong employee culture and cutting-edge technology and services — so many reasons to love it here.

 

*We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to any protected class status.

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