Sr. Content Marketing Specialist

Job Locations US-Remote | US-MN-Minneapolis | US-RI-Providence
Job ID
Posted Date
3 weeks ago(5/22/2023 10:52 AM)
Regular Full-Time


Now is the time to join us! 

At Virgin Pulse we value and celebrate diversity and we are committed to creating an inclusive environment for all employees. We believe in creating teams made up of individuals with various backgrounds, experiences, and perspectives. Why? Because diversity inspires innovation, collaboration, and challenges us to produce better solutions. But more than this, diversity is our strength, and a catalyst in our ability to #changelivesforgood.   


Who are you?

You are a creative, brand-savvy, versatile, and prolific marketing copywriter and content developer. In this role, you'll lead creation of new content that supports our demand generation efforts including but not limited to whitepapers, ebooks, tip sheets, emails, etc. You'll also craft compelling multi-channel and multi-cycle marketing campaigns that drive awareness and action


You are entrepreneurial, energetic, and able to learn about new trends quickly, whether it's tapping into new research or creating a viral campaign, you are always testing, and learning based on the effectiveness of content. You should also be comfortable with an iterative writing and design process, and able to talk through and consider feedback from multiple internal stakeholders.


*All applications need to be accompanied by a writing portfolio, either as a PDF or online, ideally including both long form and short-form content for a range of channels.


In this role you will wear many hats, but your knowledge will be essential in the following:  

Ability to write across multi-formats and for multi-audiences, including long and short form, email, social and light papers.

  • Meeting with the creative, marketing, and design teams to ideate and define content goals.
  • Researching content and consumer trends to ensure that content is relevant and appealing.
  • Developing content strategies to effectively reach the desired target audience and marketing goals.
  • Creating content for a variety of platforms including blogs, websites, and social media.
  • Proofreading and editing content before publishing.
  • Visual storyteller, creating thought leadership content for conference and webinar presentations
  • Writing speaker submissions and proposals to promote company expertise and narrative
  • Managing content calendars and ensuring that the content remains consistent across all platforms.
  • Leading coordination with the marketing, design, and writing teams to ensure the timely delivery of assignments.
  • Tracking consumer and content analytics and generating reports and presentations.
  • Keeping up to date with content trends, consumer preferences, and advancements in technology.

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.


What you bring to the Virgin Pulse team

In order to represent the best of what we have to offer you come to us with a multitude of positive attributes including:


  • Bachelor's degree in Marketing, Communications or Journalism coupled with 2-4 years of professional Marketing experience. 
  • Strong online copywriting, content developing and proofing experience. 
  • Experience using content management systems and digital tools to maintain and disseminate content. 
  • Requires flexibility, attention to detail, and ability to get things done quickly. 
  • Experience in user testing and A/B testing methods to optimize campaigns and apply learning. 

No candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you!




Why work at Virgin Pulse? 

We believe a career should provide competitive pay and benefits, a collaborative and supportive culture and cutting-edge technology and services. Virgin Pulse is an equal opportunity organization and is committed to diversity, inclusion, equity and social justice. To that end, we make a particular effort to recruit candidates from minoritized backgrounds to apply for open positions.


In compliance with all states and cities that require transparency of pay, the base compensation for this position ranges from 73,000 to 85,000. Note that salary may vary based on location, skills, and experience. This position is eligible for 10% target bonus as well as health, dental, vision, mental health and other benefits.


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed